THE IMPACT OF SOCIAL MEDIA MARKETING TRENDS ON DIGITAL MARKETING

Abstract

Social media has a positive impact and a positive influence on the company as well as the
customers. Social media is becoming an essential tool for marketers, which is at a very minimum
investment. Its function to be Identity functional block represents the extent to which users reveal their
identities in a social media setting, conversations, sharing, presence, relationships, Reputation and
groups. Social media platforms like Facebook, Twitter, LinkedIn and whatsapp etc., you can lower
your marketing costs. Social Media Marketing is having a tremendous impact on business
and market as business growth and performance are taking place at an astronomical rate. Social
media helps in developing business tactics. It entails the development and execution of online ad
campaigns and involves channels such as social, search, display and mobile. The purpose of this
research is to explore the impact of social media marketing Trends on digital marketing and to
analyze to what extent social media have impact on Digital marketing.
“Don’t fix the marketing first, fix your product. Once you’ve got a good product to
talk about, the marketing’s going to flow from that.”Scott Monty, Ford social-media chief