FACTORS INFLUENCING THE ADOPTION OF ICT IN SEASONAL FARMING: AN APPLICATION OF TAM MODEL

Abstract

In the present study we analyze the farmersâ perception towards adoption of technology such as ICT for
better productivity in farming. The considered constructs are adopted from Technology adoption model
(TAM). A total sample of 165 seasonal farmers who grow millets from the Guntur district are considered
through simple random technique and out of which survey respondents irregular responses are eliminated
finally 150 samples are determined for statistical analysis. Factor analysis was performed to determine the
latent factors and their dependent association with intention for adoption was observed with regression
analysis. Results are reported and discussions are made as per the results and in correlation between
results and previous literature and finally, suggestions and future indication for extension of the study are
proposed.