IMPACT OF TOURISM ADVERTISEMENTS ON CONSUMER CHOICES FROM MANAGEMENT PERSPECTIVE

Abstract

Each and every day lot of people makes travel plans for different reasons like leisure, business, etc.
Once the plan is fixed the next stage is to make arrangements for travel and travel related processes.
Thousands of people work round a clock to make the travel and travel related services available
which include travel agents and travel operators. All these people are a part of one big industry
umbrella called – tourism industry. For these key players in industry, it becomes necessary to inform
the market about their products and services to sustain. Advertisements help them in spreading the
word and promoting their products and services.