A STUDY OF PUSH AND PULL FACTORS INFLUENCING TRAVEL PREFERENCES OF GEN X TRAVELERS FROM PUNE CITY

Abstract

Every day millions of people travel all across the world. They make plans related to travel for business or
pleasure. These trips may be of short or long duration. Travel formalities include visa applications,
booking tickets, booking hotels for stay and itineraries are planned according preferred time of travel. All
these preparations stem from the fact that people have definite motivation to travel. Tourist activity can
be viewed as a means to satisfy a person’s needs and wants. It is an action which is the result of a motive
which comes from within self or due to external environment. Earlier travel constituted going to another
place to spend holidays to relax. Mostly it was going to visit friends and relatives or religious travel. As
modernization led to saving of time and brought the world closer, tourism is seen in many forms. A
tourist may have one or multiple motives to travel to experience these forms of tourism which are very
different from the traditional reasons to travel