THE STUDY OF CORPORATE SOCIAL RESPONSIBILITY IN THE PERSPECTIVE OF BHAGAVAD GITA KARMA YOGA AND GANDHIAN TRUSTEESHIP THEORY

Abstract

The perspectives of Bhagavad Gita Karma yoga and Gandhian Trusteeship Theory are foundation of
Corporate Social Responsibility in Indian history. The purpose this paper is to study the driving
principles of Gandhian Trusteeship and Bhagavad Gita Karma yoga caused for evolution of
Corporate Social Responsibility.
The researcher proposes to verify his reverent objectives resulting from his thoughts on Karma yoga,
which compelled him to think that one could enjoy ones acquired wealth by surrendering it.
Convinced by such ethical temperament, Gandhiji contended that it is the certain process to develop a
new demand of life for entire advantage of public in the world as contrast to which all of us live for
ourselves without respect to what transpires to our neighbors.
As well the researcher investigates the Bajaj Group, one of India’s major conglomerates, has
historically continuously applied and used Gandhi’s principle of trusteeship. We also discuss how the
Bajaj Group, a leading Indian corporation, has practiced trusteeship