A Brief Into The Social Life Of Alcohol And Commoditization Of Toddy In Kerala

  • Dr. Saurabh Kumar, Dr.Vivek Mittal


The social life of alcohol is primarily investigated by concentrating on the internal transformation of the object on one plane, such as toddy, arrack, and Indian Made Foreign Liquor (IMFL), and through the impactful transformation in the mode of sociality that results from this structural change on the other plane, such as toddy, arrack, and Indian Made Foreign Liquor. The study progresses from the overall consumption of alcoholic beverages to specific nodes that are important to this investigation: the consumption of alcoholic beverages among kids and the operation of de-addiction centers. With the increase in the number of people consuming alcohol, certain socio-psychic tendencies have emerged among Kerala's booze-swilling citizens. One of the most essential is referred to as 'ottal,' which literally translates as "sticking together for a temporary length of time." This strange phenomena is the act of a group of people pooling their money to purchase booze when each individual cannot afford to purchase a whole bottle on his or her own.