A Study Of Consumer Behaviour Towards E-Marketing With Reference To Electronic Goods In Madhya Pradesh

Abstract

The increasing use of the Internet in India opens up new opportunities for online shopping. If E-marketers understand the variables that influence behaviour of online shoppers, as well as the correlations among these variables, they may improve their marketing tactics to convert potential consumers into active customers while maintaining existing ones. The main goal of this research paper is to explore the current status of online shopping in Madhya Pradesh in order to have a better understanding of how online shopping is growing and how it influences customer behaviour. The study's findings also reveal that demographic factors have a significant impact on purchase decisions. Age, gender, Income and educational qualification are important factors in the usage of the Internet for shopping and impact any consumer's purchase decisions.