Swachh Bharat Abhiyan: A Comparative Study Towards Cleanliness With Special Reference To Indore And Ujjain

Abstract

A project turns into a mission when mass energy gets appended to it. Mass supports a project, only when it is convinced by the notion and supports it whole-heartedly. Such a mission only can bring changes in a massive and rigid structure, like that of status of cleanliness in India. Moreover, cleanliness is etiquette, and is practiced by everyone at individual and social level. In a country like India somehow it remained confined to individuality. The social sensitivity index has remained very low in India. Somehow the Clean India mission included public awareness and mass involvement in its agenda, making it a social act. How far the mission has remained successful is another question. This paper hence aims at bringing out several allied denominations to Clean India Mission and maps its success, in terms of awareness and involvement of people; and also to know how much they have soaked the same as a habit?