Tourist Branding and its Influence on the Positioning as a Tourist Destination of a District in Peru

Francisco Eduardo Cúneo Fernández, Ambrocio Teodoro Esteves Pairazaman, Jorge Guillermo Morales Ramos, José Carloman Saldaña Castillo,  Rogger Orlando Morán Santamaría

Francisco Eduardo Cúneo Fernández, Ambrocio Teodoro Esteves Pairazaman, Jorge Guillermo Morales Ramos, José Carloman Saldaña Castillo, Rogger Orlando Morán Santamaría

Abstract

It is known that branding is the process to build a brand, this allows to give weight and show qualities that have the same, this will give a market positioning in terms of marketing that occupies a particular brand or product in the minds of consumers in relation to its competitors. That is why tourism marketing is specialized in areas that are specialized in the tourism business. Therefore, the objective of this study was to determine if tourism branding influences the positioning of a district in Peru as a tourist destination, also the methodology used was the type of applied research, the explanatory level was the transversal cut, the design was not experimental, it was made with the descriptive and hypothetical methods, the study sample was 183 tourists between international and national. To see the influence among the variables, the hypothesis test was carried out with Chi-square, which was less than 05.