The Indonesian Government's Communication Strategy In Mainstreaming Pancasila In The Millennial Generation

  • Amri Dunan, Bambang Mudjiyanto


The millennial generation in Indonesia is a group that is vulnerable to being exposed to radicalism via the internet, especially social media. Radicalists usually secretly oppose Pancasila as the state ideology and way of life of the Indonesian nation. The millennial generation is expected to become agents of change and callers of truth, actualizing correct understanding of religion and standing in a position to reject radicalism and terrorism. Currently, the Indonesian government has intensively mainstreamed Pancasila with the millennial generation, but the results have not been optimal. Therefore, this study aims to identify the Indonesian government's communication strategy in mainstreaming the Pancasila ideology in the millennial generation. A qualitative inductive approach with a constructivist paradigm is used in this study. Data collection was carried out by means of Focus Group Discussion-FGD, interviews, and literature study. FGDs were held four times by presenting resource persons from Pancasila Ideology Development Agency, influencers, academics, millennials, and from the Directorate General of Public Communication Information -PCI of the Ministry of Communication and Informatics. Interviews were also conducted with youth activists, influencers and officials from the Directorate General of PCI to obtain more in-depth and comprehensive data. The results showed a strengthening of the role of social media dominance, narrative and perception in public sphere. There are quite a lot of internet users in Indonesia, but they are not equipped with a strong literacy of Pancasila values, so they become an easy target for those who deliberately spread distorted information among the millennial generation. Therefore, it is important to expand digital literacy among millennials in Indonesia. In addition, the importance of creating a healthy public sphere, positive, and optimistic can bring progress to civilization. Public sphere which present Pancasila values in everyday life involve the roles of religious figures, academics, activists, and influencers as they have stronger legitimacy in society. It is hoped Pancasila narrative does not have the character of verbalism, or mere activism, but in a practical form. The packaging of Pancasila values in the form of video graphics should be in the content preferred by the current millennial generation. While Pancasila values education can start from early childhood in the family so as in the end it can fulfill and nourish the public sphere from various hoaxes and hate speeches.