RECENT TRENDS IN PUBLIC RELATIONS MANAGEMENT
Every company wants to raise its goodwill, build relationships with key people and manage its reputation. The present study attempts to identify new trends in public relations management. The main purpose of the study is to take a deep dive into the world of public relations management and identify the new ways companies are managing their relations. This investigation remembers general data on public relations management. A broad meaning of public relations management is trailed by the arrangement, and a writing survey on the present patterns is talked about. PR is the administration work that structures and keeps up commonly gainful connections between an association and general society. In this day and age where relationships are maintained through social media engagement and emails more than telephone and newspapers, this study tries to identify ways companies try to adapt to the growing change. This paper also determines the different challenges that companies are facing while trying to maintain relations with other business partners and the public. The paper concludes by listing out and explaining new methods of public relations and how to implement them.