Challenges And Opportunities Of Ecommerce From Indian Persepective

  • Urmila Deshmukh


Ecommerce which is also called electronic commerce or internet commerce .Ecommerce relates to buying and selling of goods or any kind of services with the usage internet, by  transfer of money and data to perform  these financial transactions- E-commerce is an result  of innovation in Information and Communication Technology  which is also called ICT in short form. Ecommerce and online shopping in India is increasingly growing due more usage of internet facilities,

The Indian e-commerce size is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017.growth of the country. It shows that the speed of growth of e-commerce in India is satisfactory but as compared to China and USA is low. Rise in smartphone usage is expected to increase 84 per cent to reach 859 million by 2022. E-retail market is expected to continue its strong growth. The Government of India has taken many initiatives namely, Digital India, Make in India, Start-up India, Skill India and Innovation Fund. And it effective implementation lead to the growth of the commerce sector in India. The growth in e-commerce sector will increase employment opportunities, increase in income from export, increase tax collection by government, and availability of quality products and services to Ecommerce customers .Moreover, Ecommerce is helped many people whether it may be a banking sector, retail sector, healthcare and customers during this pandemic Covid -19 by providing products and service to their doorstep by maintaining social distancing.