A Comparative Study Of Farmers And Bankers Perceptions On The Financial Literacy And Inclusion Initiatives Of Regional Rural Banks (Cggb) In Guntur District, Andhra Pradesh

Abstract

Farmers are the very basic and important segment of the economy, until and unless their empowerment is done, the economy can’t become the advanced economy. For the empowerment of the farmers, their financial inclusion is very essential. Financial inclusion is ‘the including the excluding ones with the mainstream financial markets of the economy’. For the financial inclusion of the farmers, the bankers initiating some steps like ‘awareness camps’, ‘schemes and subsidies’ from governments, simplifying KYC norms, locating nearby branches, etc., also called as ‘financial inclusion initiatives’. The financial inclusion initiatives of the banks can’t be told as successful, unless and until the farmers’ perceptions are in line with the bankers’ perception of financial inclusion of farmers due to these financial inclusion initiatives. The present study is concerned about, knowing, measuring of farmers’ and bankers’ perceptions, and comparing those perceptions on financial inclusion initiatives of regional rural banks, that is ‘Chaitanya Godavari Grameena Bank’ in Guntur district.