Purchase of Halal Products and Consumer Behavioral Intentions: A Systematic Literature Review.

Abstract

Consumer behavioral intentions is very important for marketers to know and make the strategy to get the competitive advantages. Subjective norms and attitude shaping the consumer behavioral intentions. Religiosity is the individual belief that influences the ones behavior and thinking. In this study review the consumer behavioral intentions research for purchase of halal products. researcher concluded that subjective norms and attitude influenced the halal product purchase. Consumers who are more religious, they have more behavioral intentions towards the halal product.