A Study on Customer Perception and Quality of Services in Banking Industry

  • S Sowjanya, K Pushpalatha


Particularly in service sector like banking industry, Business are important to know to deliver high quality services and perception of customers for maintaining a sustainable advantage. Because of financial liberalization, both private and public sector banks and foreign sector banks are continuously improving their strategies towards increasing in the level of quality of services and perception of customers and promoting customer satisfaction and customer loyalty. In this context, an attempt has been to study the customer perception and quality of services in public and private sector banks in Kurnool District.