A study on factors influenced online purchase decision by social media network with special reference to Trichirappalli city

Abstract

The impact of information and communication technology (ICT) is growth of all fields. It is included in business. Internet has been uses in the business doing the intermediate work that can be access wherever. The improvement of Internet has share to the growth of electronic commerce. Many people interested in purchasing through internet due to easy payment method, variety of goods selection any time, at the time of purchase doing another work. This reason for choose the online purchase, now growing of ICT and social media network such as Facebook, Whatsapp, Instagram, Twitter,Telegram,Youtube, PInterest and  LinkedIn .This paper analysis the which factor influenced  online purchase decision by social media network  in trichirappalli city.