e-Banking Facility Services in the Philippines

Abstract

The world is developing; the internet becomes one of the important tools in life. Businesses like banks are taking advantage of this opportunity to introduce their services to the people and to expand their full potential. Thus, this study wanted to assess the effectiveness of all e-Banking facility of Universal Banks as this will serve as a strong basis for future revenues and action plans to improve quality service. A total of three hundred ninety-six (396) respondents chosen using purposive sampling, consisting of individual clients from three different Universal Banks were obtained for the evaluation of the facility. The result revealed that respondents assessed the electronic banking in terms of Convenience, Security, Fees and Charges and Reliability as very effective, on the other hand, in terms of Accessibility and Speed respondents assessed the electronic banking as effective. It is recommended that e-banking install more e-banking channels to provide easier access, continuous technical training and support to responsible departments, promotional strategies for distribution of information, constantly send updates for security awareness, safety measures should always be present and conduct regular surveys.