A Study On Consumer Satisfaction Towards Online Shopping In Namakkal District

  • L.Rajendran, Dr.J.Josephine Daisy


           The study aims to identify the demographic variables, to test the relationship between consumer demographic variables and their satisfaction on online shopping and to impact of the demographic variables and their satisfaction on online shopping. The primary data collected from 50 consumers in Namakkal district who have purchased products through online within the last six months and using convenience sampling technique. The Percentage, average, standard deviation, range, F-test, Regression analysis and Factor analysis methods were applied on the data to get the results which are analyzed. The study concluded that online shopping has truly developed and also influenced the society. Today, the online shopping has opened new doors and opportunities to happy lifestyle. Product variety, low prices and fast service are important factors influences the new consumers.