“A Comparative Study On Customer Preference Towards Online Food Ordering System And Restaurant With Special Reference To Coimbatore District

Abstract

In the restaurant business, customer satisfaction can be linked directly to restaurant sales; thus, it is
important to identify which perceived quality factors more strongly affect customer satisfaction or
dissatisfaction. This research paper is to know about the consumer’s preference on Dining in a
restaurant and ordering food using online food delivery apps. This study helps to identify the factors
that affect the customer’s decision on dining in the restaurant and order food online. Factors like
variety of foods, quantity of food, Ambience of the restaurant and hygiene were the factors that affect
consumer’s decision on dining the restaurant. And quality of food, fast delivery, offers and discounts,
trust issues were the main factors that affect the consumer’s decision on ordering food online.