Prospective Trends In Neuromarketing Tools Of The Food Industry In View Of Digitalization

  • Tatiana Zubko, Iryna Kovshova, Oksana Sydorenko

Abstract

          The essence of neuro-marketing is investigated as a new direction of the economy, which emerged based on human brain research and classical marketing data. The main advantages of using neuro-marketing tools for the firm, consumers and society are highlighted. Neuro-marketing technologies that are often used to increase sales are discussed. Emphasis is placed on a behavioural and economic theory about the system of thinking of consumers. The main neuro-marketing factors that influence the decision to buy a product are investigated, their content and prospects for use in a market economy are determined.

Published
2020-05-10
How to Cite
Tatiana Zubko, Iryna Kovshova, Oksana Sydorenko. (2020). Prospective Trends In Neuromarketing Tools Of The Food Industry In View Of Digitalization. International Journal of Advanced Science and Technology, 29(8s), 2574 - 2579. Retrieved from http://sersc.org/journals/index.php/IJAST/article/view/14762