TY - JOUR AU - Tatiana Zubko, Iryna Kovshova, Oksana Sydorenko, PY - 2020/05/10 Y2 - 2024/03/28 TI - Prospective Trends In Neuromarketing Tools Of The Food Industry In View Of Digitalization JF - International Journal of Advanced Science and Technology JA - IJAST VL - 29 IS - 8s SE - Articles DO - UR - http://sersc.org/journals/index.php/IJAST/article/view/14762 SP - 2574 - 2579 AB -           The essence of neuro-marketing is investigated as a new direction of the economy, which emerged based on human brain research and classical marketing data. The main advantages of using neuro-marketing tools for the firm, consumers and society are highlighted. Neuro-marketing technologies that are often used to increase sales are discussed. Emphasis is placed on a behavioural and economic theory about the system of thinking of consumers. The main neuro-marketing factors that influence the decision to buy a product are investigated, their content and prospects for use in a market economy are determined. ER -