INDUSTRIAL APPROACH TOWARDS CONSUMER’S NEEDS, WANTS AND DEMANDS IN AUTOMOBILE INDUSTRY: A SOCIETAL PARADIGM

Abstract

The paper reviews the way industrialists create and sell their product to the audience and what makes
a person buy a certain product keeping the societal interests in view. Lot of factors have been brought
up while researching this case.Like how the psychology of a consumer works. A lot of emphasis has
been put on this paper explaining the difference between the needs and wants of a consumer. A brief
discussion has been put up on the word “consumer” and its origination in the industrial society. Each
factor leading up to the way a product is created and sold in the market. Numerous studies,
researches, concepts and statistics proved the point that a lot of these industries were started with
making people believe that they want that product or that facility than they needed it which will be
explained in this paper