Optimize Business with Omnichannel and User Experience using Zachman Framework at PT XYZ
Dynamic modern life makes people use digital technology to interact and also in shopping PT XYZ, which is a pioneer e-commerce company in the field of communication, computer and electronics located in Jakarta, faces challenges in increasing sales and establishing good relationships with customers amid increasingly competitive local and foreign e-commerce. Companies need to build systems to manage relationships with customers effectively by using all the data of company interactions. Multi-channel services on PT XYZ are quite difficult to monitor comprehensively. Because the interaction data is not in one source, so the response and provision of information to consumers becomes inaccurate. Omnichannel platform can be solution integrated all channel functions and personalize customer interaction in all communication. To be able to model the data management architecture the Zachman Framework is used, which is focused on an enterprise-scale data perspective applied to operational data management.