Does Brand Trust lead to Brand Loyalty?

Abstract

The primary aim of any firm is large extent on its competence is to attract consumers towards its brands. Usually, it is very difficult to retain their previous and current customers for enhancing their business and make them loyal to their brands. In rural India, FMCG sector plays a vital role in the development and growth rate of the Country. The FMCG sector contributions in Indian Economy recorded significant improvements in terms of direct and indirect growth. In recent times, it is observed that the prominent revolution in Indian consumer market. This paper study the features of FMCG market and to find the essential factors which are more influenced on the brand loyalty in consumer goods of FMCG sector. Data were collected using structured questionnaire and analyzing the data by using smart PLS-SEM.