Consumer’s Online Buying Behaviour and Purchase Decision towards Sports Products-An Exploratory Study

Abstract

Consumer Behaviour is a complex and challenging field to analyze by the marketer as preferences vary over a period of time. The traditional method of purchase is replaced with online mode facilitating the consumer anytime purchase providing all the benefits under a single roof. The new technology has radically changed the tradition practice of creating virtual Shopping business. Online shopping strengthening provide their sale base an financial resources by developing their own e-product and service providers to suit changing needs of the customer. The study is to analyse the buying behaviour of customer towards online shopping experience and their choice of sports products and convenience of the customer. The advancement in the technology paved new ways of delivering shopping goods facilities to the customer. Online Shopping has become a popular shopping method over since the internet has declared to take over in 1990s.Various E-Commerce models provide both the product and service sectors to utilize the facilities and opportunities at the right time. The online shopping had become an entertainment activity in spite of the gender differences. This study analyses the Consumer Behaviour on Online Shopping towards the purchase behaviour of sports goods.