Influence of Social Media on Purchase Behavior of Consumers towards Fast Moving Consumer Goods

Abstract

The consumer behavior plays an vital role in advertising of fast moving consumer goods. This behavior is affected by various factors. In the current era of globalization wants and requirements of consumer’s modify with time. The fast moving consumer goods (FMCG) sectors give a lot to the development of India’s GDP. Consequently it is required to recognize the modification in consumer buying behavior towards FMCG products. This study will emphasize role of Information seeking behavior, product acquirement behavior and selection looking for behavior in Fast-moving consumer goods (FMCG) sector. The behavior of consumers involve product acquirement and information looking for which occurs as a response to stimuli from the surroundings. The article also concludes the result of demographic variables on the examining behavior of consumers. Data has been composed from 251 respondents and for data analysis, t-test and one way ANOVA has been used.