Development Of The Innovation Activity Of Enterprises In The Digital Economy

Abstract

           The research clarifies the nature and features of the digitalization in the economy, which are growing at an exponential rate, significantly changing the essence of enterprises, where all sectors of the national economy are materialized, demonetized and democratized, its impact on conditions of management and enterprise management, outlines prerequisites, opportunities and substantiated tasks and measures to change the priorities, values and orientations of building qualitatively new models of enterprise management on the basis of modern digital technologies, which will ensure the transition from the cult of efficiency and rationality to the transfer of accents on openness, democratization, socialization, the creativity of organizational processes, disequilibrium and nonlinearity of managerial hierarchical chains, unpredictability and diversity of trajectories of successful growth of enterprises.