KPI (KEY PERFORMANCE INDICATORS) OF BRAND EQUITY

  • Dr.S.Lakshmi , Dr.J.Kumar

Abstract

This research is all about understanding the buzz word brand which impacts in the overall business and consumer perspectives.  It reveals the important aspects branding of personal care products which are consumed by larger or almost all segments of large population across the globe.  Also it deals from the corporate strategies on branding their products to micro decisions on buying right products with adequate quality at an affordable price by the general public.  It emphasis the importance given to the surveys conducted on consumer satisfaction of FMCG industry.  Though FMCG industry has a wide range of product portfolio, to gauge the pulses of the large consumption society, a portion of their product series has been taken for analysis.

Published
2020-04-27
How to Cite
Dr.S.Lakshmi , Dr.J.Kumar. (2020). KPI (KEY PERFORMANCE INDICATORS) OF BRAND EQUITY. International Journal of Advanced Science and Technology, 29(8s), 1583 - 1589. Retrieved from http://sersc.org/journals/index.php/IJAST/article/view/12570