Consumer View on Perceived Risk of Consumption of Packed Water and its Effect on Their Buying Behaviour

Abstract

Access to water sources has formed the development of communities, societies and nations. Some privilege the development of water treatment equipment has had a greater impact on International human health than that of antibiotics and vaccines.  In less than two decades, this level is predicted to increases substantially, with nearly half of the global population depressingly affected. Regions currently struggling to supply citizens with sufficiently treated water are those most likely tobe heavily exaggerated by increasing water problem.  This paper, with the objective of assessing the relationship between perception of consumer  of tap water and the consumption ofother water sources, was performed in other seasons were autumn and winter 2020 in Chennai city. A Researcher-made questionnaire, based on demographic information  was prepared. To analyze the demographic perceptions of Chennai people  in  different  areas,  questionnaires  were  distributed to 400  among  400  participants  based on stratified method.  The results showed that the peoples’ preference in available drinking water sources revealed that Chennai peoples’ preferences in,  tap  water,  domestic  water  softeners,  commercial  water  softeners  and  bottled  water  were  significant respectively.Besides educational levels, sex difference, such  as  a  sagacity  of  vulnerability  sensed  by  female,  sex structure,  ideas  and  beliefs  are  other  major  factors influencing perception on drinking water quality.