Brand Associations: An Innovative Methodological Approach On Consumer Behaviour

  • V. Devendranath Reddy, Dr. S. Fabiyola Kavitha,

Abstract

Clothing with high branded images has a great an immense impact in garment market for satisfying the desire of customers. Benefit seeking is one of the driving forces for consumers to begin their buying process. When people talk about the clothes they buy and why they buy them, they show a variety of logics. An understanding of why customers select one brand over another and what factors generate such kind of want is crucially important to fashion marketers. Positive brand associations are developed if the product which the brand depicts is durable, marketable and desirable. The customers must be persuaded that the brand possess the features and attributes satisfying their needs.

Published
2020-04-21
How to Cite
V. Devendranath Reddy, Dr. S. Fabiyola Kavitha,. (2020). Brand Associations: An Innovative Methodological Approach On Consumer Behaviour. International Journal of Advanced Science and Technology, 29(8s), 810 - 820. Retrieved from http://sersc.org/journals/index.php/IJAST/article/view/10825