Advertising Pharmaceutical Products through Media

Abstract

The  new  challenges  of  advertising  pharmaceutical  products  has  to  focus  not  only  on  the traditional target customers (physicians, patients), but on other customers, stakeholders as well, already in the development phase of a new drug. Pharmaceutical marketing has become a multidimensional  task,  which   integrates  Key  Account  Management,  Service  Marketing, Economical Marketing and Political Marketing in order to be sure that the new product will be successful. It contributes to the actuality of the topic that not only in the promotion of pharmaceutical product, but generally the capital of partnership becomes more valuable. With this background, the present research study is attempted to study on promoting pharmaceutical products through Media.