Analysis of Relationship between Digital Marketing and Customer Relationship Management

Abstract

In the developed countries America and some other European countries CRM is stated as an approach to learn and impact the behavior of customers by composing meaningful communication to obtain more customers and retain the existing customers. As a matter of fact CRM ensures the loyalty of the customer and profitability of the organization. Any of the company is recognized by the respective brand and a brand is successful if customers are following it in real sense. This present study is based on the analysis of this relationship between CRM maintenance and brand following by the selected respondents. This study is based on primary data and 200 people from different groups of society are chosen for the same. SPSS Ver. 22.0 is used to analyze the data. The research suggested that there is a positive relationship between CRM and digital marketing.