Farmers Awareness on Government Backing in Marketing Agricultural Products

  • Ms. A. G. Anitha, Dr. S. Panneer Selvam


Agriculturists in the global level find difficult to manage marketing related issues. These issues have increased because of globalization and climate change that threatens agriculturalist, pushing them to sell their products at less prices. Fragmentation of land and lack of awareness on government assistance in marketing agriculture products makes farmers to struggle to market their products. The main hurdle to successfully sell agricultural products are limited awareness of government assistance in developing countries like India. Farmers are confused with the noticeablethreats they face in marketing their crops. There is a need to improve knowledge of why specific administration reactions are utilized to address the different dangers. This assessment recommends different regions for future examination to improve understanding of the impact of dangers held by farmers, and to help them for the efforts taken to diminish these dangers.