Exploring Scopes Of Post-Covid Language Promotional Literature For Odia Language

  • Rudranarayan Mohapatra


It is said that publishing a book is just half of a glass, and promoting to such an extent that every reader tells about it is the other half. Therefore, promotional literatures have a great value attached to any product. And present 'Language promotional literature (LPL)' deviating from its traditional style and voice comparatively inclined towards Technology, Social media, promotional and reading sessions. However, it seems that, the current regional language publishers of India not worried and/or not aware up these transformative components minimizing language promotion as compared to ‘Most spoken languages’ of world. Therefore, the present project undertakes a study to find out the idealistic features for regional LPL and to prepare a model LPL for Odia language as the primary catalyst of this paper.