Ethics in Advertising and Costumers’Perception

  • Dewi Budhiartini Juli Isnaini


This research was aimed at finding the ethic and perception of university students of celluler
telecommunication companies. This study discusses consumer perceptions of ethics in advertising on
telephone operator companies with respondents of this study is limited only to consumers who use
telephone operator companies, because consumers who use telephone operator companies can prove
that advertising is ethical or not based on facts.