Explaining the Supply Chain Practices in Contract Law perspective to determine the Performance of Iraqi Healthcare Sector
Contract law considered as one of important inclusion in conducting business operations among various participants including suppliers, manufacturers and customers. Contract between participants enforce specific requirements in order to conduct business activities. The present study is an effort to explain the supply chain practices in context of contract law to influence performance of Iraqi health care sector. The study entails specific striking supply chain practices including integrated coordination and integrated product innovation to be influential towards performance in presence of highly competitive environment. In present study empirical investigation took place between supply chain practices and performance of Iraqi health sector with moderating effect of highly turbulent environment. The data was collected from health sector professionals of Kurdistan and Baghdad. The collected data was analyzed by using SMART-PLS through measurement model and structural equation modeling. The study found that integrated coordination does not impact the business performance, whereas integrated product innovation significantly positively influence business performance. The moderating effect was observed between integrated communication and business performance but no moderation was observed between integrated product innovation and business performance by environment turbulence. The study suggested that health sector must focus to integrate effective communication and coordination system in highly turbulent environment and product innovation must be incorporated to enhance the business performance.