The Analysis of the Visual Identity of Tehran’s Newspapers in Recent Decades

Abstract

As we know today, means of communication and media has become an important tool in informing the citizens. It must be pointed out that media is a need and some  people  may  not  live  without it. a section read newspapers, a part watching TV, and virtual spaces are occupied another part and these shows that media create a need. Although  social  media  is  more  likely  to  be  used  today  in  all  around  the  world,  but because of the ideology governing media space in Iran,  still paper publications are well received by people. hence Iranian society still has a particular respect for newspapers, and they are a reference point for political, economic, and social decisions as  technology  grows  and  develops  in  the  world,  Tehran's  newspapers  also  made major  changes  to  their  visual  form  and  design  structure. These changes  have  also helped  the  most  in  the  field  of  publications,  as  well  as  the  number  of  audiences. Therefore, the present article has attempted to analyze the process of transformation of the newspapers' visual, identity and structural changes in the recent decades after the revolution. The results of the analysis and comparison of newspapers published in the early decades of the Islamic Revolution with recent decades show profound and widespread visual and identity changes.