Effect of Instrumental motive, Relational motive and Moral motive on Sustainable Supply Chain Practices: A Case of Manufacturing Firms

  • Adeela Khalid, Saif Ur Rehman, Khansa Masood, Samra Tariq


 This study's main objective was to identify how Instrumental motive, Relational motive and Moral motive are related and impacting Sustainable Supply Chain Practices of the manufacturing firms in the emerging economy. In the manufacturing industry, manufacturing firms play a vital role in developing and progressing any country’s economy. The research's primary purpose is to examine the relationship between Instrumental motive, Relational motive, Moral motive, and Sustainable Supply Chain Practices. This study proposes new research directions and hypotheses development to examine the relationship among Pakistan’s manufacturing sector variables.