Impact Of Consumer Perceptions Towards Online Shopping: Evidence From Public Sector Universities Of Shaheed Benazirabad

  • Muhammad Ali ,Ishfaque Ahmed ,Abdul Rahman , Arman Khan ,Abdul Rauf Laghari ,Saleem Zardari


The first priority of any business is retaining and attracting new customers, giving the view of online shopping acceptance from consumers’ perspective, would be an attempt for sure success for the online retailing business. This study is descriptive in nature population for this study was students of Shaheed Benazirabad in which we have focused the different universities of Nawabshah like; Shaheed Benazir Bhutto University Shaheed Benazirabad, Quaid-e-Awam University Nawabshah and Peoples Medical and For Women Nawabshah, SBA, a survey was conducted to inspect the perception of consumers towards online shopping,  furthermore the understanding of demographic profile of adopters and non-adopters of online customers and topical status of online shopping in Nawabshah. The sample size for research was one hundred fifty (150) individuals; sampling technique for this research was the non-probability through convenience procedure. The Data was analyzed through descriptive study, in order to identify the underlying factors from a range of seemingly important variables.Study demonstrated that the most significant factor was the accessibility and variety of online shopping, the second most significant factor was derived out as payment options and security and risk of online shopping, while as the risk supposed online shopping was the third most significant factor, and challenges of online shopping was the fourth most significant factor. Discussion to the topical status of online shopping it can be said that; the growth rate of online shopping is increasing in Pakistan but unpleasantly slow, still psyche of a customer is the same they first need to check the product and love to bargain with the shopkeeper before purchasing.