Impact of Culture and Social Influence on Adoption of Islamic Banking in Pakistan

  • Rana Mohsin Ali et. al.


This paper conceptualizes the factors that can impact the adoption of Islamic banking in Pakistan. Past literature has pointed out many factors however ignored few possible factors, like culture and social influence. This paper addresses this gap in Pakistani context by proposing a conceptual framework on the basis of literature gaps. The proposed methodology of this study is quantitative survey from banking customers in Pakistan. The findings will not only fill in the literature gaps but will also provide valuable insights to academic community and the industry.