Effect of Environmental Education on Ecotourism: Evidence from Jakarta
The purpose of this study is to present a model to improve ecotourism through environmental education. This model shows that ecotourism can be increased by satisfying natural curiosity of individuals, enhancing environmental awareness, and strengthening visitor’s pro-conservation values. Data were collected from 1077 tourists having visited to Ragunan Zoo in South Jakarta, Setu Babakan in South Jakarta, Jaya Ancol Dreamland in North Jakarta, Suropati Garden in Central Jakarta, Ria-Rio Reservoir City Park in East Jakarta, Muara Karang Mangrove Forest in North Jakarta, Taman Mini Indonesia Indah (TMII) in East Jakarta, Indraloka Park in East Jakarta, and Kalijodo Park in North Jakarta in the province of DKI Jakarta. Data were analyzed using the structural equation model (SEM). Result of this study confirmed a positive association between environmental education and the five dimensions of ecotourism, namely, natural basis, preservation/conservation, sustainability, benefits to locals, and awareness. Findings also confirmed that satisfying natural curiosity of individuals, enhancing environmental awareness, and strengthening visitor’s pro-conservation values are positively related to environmental education.