INDUSTRIAL APPROACH TOWARDS CONSUMER’S NEEDS, WANTS AND DEMANDS IN AUTOMOBILE INDUSTRY: A SOCIETAL PARADIGM

  • Mr. Arun Gautam et al.

Abstract

The paper reviews the way industrialists create and sell their product to the audience and what makes
a person buy a certain product keeping the societal interests in view. Lot of factors have been brought
up while researching this case.Like how the psychology of a consumer works. A lot of emphasis has
been put on this paper explaining the difference between the needs and wants of a consumer. A brief
discussion has been put up on the word “consumer” and its origination in the industrial society. Each
factor leading up to the way a product is created and sold in the market. Numerous studies,
researches, concepts and statistics proved the point that a lot of these industries were started with
making people believe that they want that product or that facility than they needed it which will be
explained in this paper

Published
2019-11-27
How to Cite
et al., M. A. G. (2019). INDUSTRIAL APPROACH TOWARDS CONSUMER’S NEEDS, WANTS AND DEMANDS IN AUTOMOBILE INDUSTRY: A SOCIETAL PARADIGM. International Journal of Control and Automation, 12(5), 679 -686. Retrieved from https://sersc.org/journals/index.php/IJCA/article/view/5071
Section
Articles