Investigating a Globalised Business Environments on Export Performance

  • Mohd Hanafia Huridi, Azahari Jamaludin, Raemah Abdullah Hashim

Abstract

A globalised business environment alongside with managerial characteristics, firm characteristics, and export marketing strategy on export performance are examined. This work focuses on both internal and external factors influence export performance that is reflected in two dominants theories: resource-based view (RBV) theory and contingency approach (CT). The RBV theory deals with internal factors, which are advantageously managed by firms like managerial characteristics, firm characteristics, and export marketing strategy, while the letter theory linked to external factors in view of a vibrant business environment. The outcome indicates that a globalised business environment, managerial characteristics, firm characteristics, and export marketing strategy significantly influence the export performance. The results of this work will be valuable guidance for the SMEs and decision makers in export business.

 Keywords—Export Performance, Globalisation, RBV, Contingency Approach, SMEs

Published
2019-11-09
How to Cite
Raemah Abdullah Hashim, M. H. H. A. J. (2019). Investigating a Globalised Business Environments on Export Performance. International Journal of Control and Automation, 12(5), 19 - 27. Retrieved from https://sersc.org/journals/index.php/IJCA/article/view/1410
Section
Articles