Ismail Akbani, Jay Khedekar, Hrishikesh Sahasrabudhe, Jatin Sharma. “Effective Implementation of AI in Product Development – An Interpretive Structural Model”. International Journal of Advanced Science and Technology, Vol. 29, no. 10s, May 2020, pp. 7112-20, https://sersc.org/journals/index.php/IJAST/article/view/23658.