Intention to Adopt Organic Farming: An Empirical Analysis

Abstract

Over the past decade, it has become clear that globalization has played an important role in transforming the food consumption patterns of Indian households, accordingly a shift to organic farming is the contemporary practice in farming, the authors try to focus on the factors that which influence on farmers intention for organic farming as a sustainable practice. The considered constructs are farmers attitude, government support, subjective norm and perceived control are identified and evaluated using multiple linear regression analysis an inferential method and the results a disclosed that attitude and government support has a significant effect on intention and eventually government support positively effects attitude for organic farming.