A STUDY ON WOMEN ENTREPRENEURSHIP WITH REFERENCE TO CHENNAI CITY

  • Dr.V.R. Palanivelu

Abstract

The main purpose of this study is to analysis the challenges faced by woman entrepreneurs in Chennai city. We always viewed that a smart woman can pick up a job any day, but if she becomes an entrepreneur she can provide a livelihood to 10 more women at least..!! Highly educated, technically sound and professionally qualified women should be encouraged for managing their own business, rather than dependent on wage employment outlets. The unexplored talents of young women can be identified, trained and used for various types of industries to increase the productivity in the industrial sector. It can be said that today we are in a better position wherein women participation in the field of entrepreneurship is increasing at a considerable rate. Efforts are being taken at the economy as brought promise of equality of opportunity in all spheres to the Indian women .  The role of Women entrepreneur in economic development is also being recognized and steps are being taken to promote women entrepreneurship. Resurgence of entrepreneurship is the need of the hour emphasizing on educating women strata of population, spreading awareness and consciousness amongst women to outshine in the enterprise field, making them realize their strengths, and important position in the society and the great contribution they can make for their industry as well as the entire economy. Women entrepreneurship must be molded properly with entrepreneurial traits and skills to meet the changes in trends, challenges global markets and also be competent enough to sustain and strive for excellence in the entrepreneurial arena.

Published
2020-03-19
How to Cite
Palanivelu, D. (2020). A STUDY ON WOMEN ENTREPRENEURSHIP WITH REFERENCE TO CHENNAI CITY. International Journal of Advanced Science and Technology, 29(4s), 423 - 429. Retrieved from https://sersc.org/journals/index.php/IJAST/article/view/6326