Effect of Motivation on Usage of Hashtags on behaviors using Instagram
Abstract
Background/Objectives: In this study, we attempted to confirm the relationship between the use of hashtags and their behaviors using Instagram, which reveals the characteristics of image-based SNS. First, through the development of the scale of motive for using hashtag, we tried to find out what kind of motive for using hashtag on Instagram.
Published
2020-03-19
How to Cite
Seung-Yeob Yu, J. L. (2020). Effect of Motivation on Usage of Hashtags on behaviors using Instagram. International Journal of Advanced Science and Technology, 29(4s), 255 - 265. Retrieved from https://sersc.org/journals/index.php/IJAST/article/view/6295
Section
Articles