Effect of Contents Framing and Consumer's Characteristics on Brand Attitude

  • Min-Wook Choi


Background/Objectives: Purpose of this study is to find out the difference in advertising effect of contents framing and whether the interaction effect between contents framing and consumer's characteristics variables works.

How to Cite
Choi, M.-W. (2020). Effect of Contents Framing and Consumer’s Characteristics on Brand Attitude. International Journal of Advanced Science and Technology, 29(4s), 219 - 228. Retrieved from https://sersc.org/journals/index.php/IJAST/article/view/6289