Subjective persuasion knowledge on user engagement and the role of pathos and logos on IT media literacy by tech millennials

  • Jea-Young Kim

Abstract

Background/Objectives: IT media is a medium that represents the values of millennials, and advertising strategies must be guided by this fact.

Published
2020-03-19
How to Cite
Kim, J.-Y. (2020). Subjective persuasion knowledge on user engagement and the role of pathos and logos on IT media literacy by tech millennials. International Journal of Advanced Science and Technology, 29(4s), 209 - 218. Retrieved from https://sersc.org/journals/index.php/IJAST/article/view/6288