The Effect of Involvement on Customer Loyalty and Intention to Participate Again Among Those Engaging in Marine Leisure Sports

  • Nam-Jin Noh, Chun-Ho Yang

Abstract

Background/Objectives: The purpose of this study was to examine the effect of involvement on customer loyalty and intention to participate again among those participating in marine leisure sports.

Published
2020-03-19
How to Cite
Chun-Ho Yang, N.-J. N. (2020). The Effect of Involvement on Customer Loyalty and Intention to Participate Again Among Those Engaging in Marine Leisure Sports. International Journal of Advanced Science and Technology, 29(4s), 98 - 105. Retrieved from https://sersc.org/journals/index.php/IJAST/article/view/6271